I was recently watching television and saw a commercial for a Weight Watchers app for mobile devices. In the commercial, a woman exclaims wonder about the new programs that Weight Watchers provides, which include this app for her mobile devices. To track her calories, she simply points her phone at the box containing whatever food she plans to eat and the app tracks the calories for her. The interesting part is that there is no data entry required. As technology continues to progress, you can expect to see more apps of this type. People really don't want to know anything about your app, how it works, or the cool code you put into it. They want to use the app without thinking about it at all.