There are times when you can truly say that something isn’t better than a poke in the eye. Using too many of the wrong sort of graphics on a website is one of those times. Some sites use graphics in such a way that it really does feel like a poke in the eye after a while. You end up with sore, tired eyes after viewing the site for only a few minutes. Sites like this is of the reasons I wrote Zapping Graphics that Dazzle Too Much. The article helps you avoid the sorts of graphics that actually make your site a place not to visit. More importantly, the article provides you with specific techniques for creating truly amazing graphics that dazzle in the right way.
Graphical pokes in the eye are bad for the user, but they’re also bad for you because they give users a good reason to avoid your site. Users get to the point of wanting to receive a service or buy products at any other site they can find online. After a while, your site just sits there being viewed by the few people who stumble upon it after clicking a link in a search engine. If things get bad enough, even search engines will place your site so far down the list that no one will find it.
The fact is that there isn’t really a good reason to have unacceptable graphics on any site. There are resources online (see my article for details) to help you create better graphics, even if you can’t rely on a graphic designer. However, if you’re betting the business on the viability and acceptability of your site, then the cost of a graphic designer is probably a lot cheaper than the cost of failure. An essential truth for anyone creating a website today, especially one that sells a product or service, is that the next site is only a click away. Business owners have always had to keep track of the competition, but doing so is even more critical now because a competitor can easily outclass you with just the right presentation.
Don’t get the idea that great graphics are only useful to businesses either. Creating applications today usually means working within a Web-based environment now. In order to create an application that employees or other users will actually enjoy means developing and using engaging graphics in the right way. Applications, even great applications, can fail miserably when users refuse to employ them to perform useful work. When that happens, you could find yourself out of a job.
Most developers really don’t have a lot of graphic design experience. The few who do are in high demand. Building some graphic design skills will make it easier to find employment in today’s competitive environment. Your applications and websites will be successful because they attract the right kind of attention. Let me know your thoughts about the role of graphics in the business environment today at John@JohnMuellerBooks.com.