As an author, I’m always interested in hearing how people use technology to better their lives or as a means of entertainment. However, I’m just as interested in the non-use of technology. In fact, there are people who outright avoid technology or keep their use of technology at a certain level and I find that learning about these people makes me a better author. For example, I recently read about a family that won’t use any technology newer than 1986. A number of other people are discussing the avoidance of technology for technology’s sake as a means of creating a more sustainable environment. Some people equate these kinds of movements as a backlash against technology, but that truly isn’t what’s happening here. These people aren’t some new age Amish who choose to ignore certain technologies as part of a religious conviction. What is really happening is that people either fail to see a need to embrace certain technologies or they have chosen to use only the technologies that serve a specific need in their lives.
It’s currently estimated that 15 percent of Americans don’t use the Internet because it doesn’t make sense for them to do so or they lack access in some way. Interestingly enough, 9 percent of Americans don’t have cellphones of any type. There are many reasons for not having a cellphone, but in many cases it’s a personal choice. Even if the person had access, they wouldn’t want the cellphone because it would interfere with their lifestyle. The assumption that everyone owns a smartphone (essentially a computer sized down to fit into a cellphone body) is also incorrect. Only about 56 percent of Americans have a smartphone now. All these statistics, and many more, point to the idea that not everyone embraces every technology and there are many reasons for not doing so.
All of my books to date have assumed that someone has embraced a particular technology and wants to know about it. However, while many people assume that the potential reader has lots of experience with technology, my lower end books usually don’t make this assumption because many people are still adapting to technology. I also don’t assume the use of technology is a personal desire—many people use technology solely because of a job requirement.
The reason this post is important to you is that it helps to explain some of the things readers have questioned me about in the past. The question of why it’s important to explain a concept at a certain level hinges on the audience I’m addressing. Within this audience are people who have no experience and a low level of desire to interact with the target technology, so I must ease them into learning what they need to know. Unfortunately, the very act of easing some people into a technology offends other people who openly embrace a technology and were really looking for the short explanation for a technology. It’s hard for any author to find the precise mix of information that will meet the needs of the broadest range of readers possible and there will always be some level of disappointment for many readers.
Trying to figure out precisely how to present information to my readers is important to me. That’s why your input is so important. Always feel free to let me know how you feel about the coverage of technology in my books. I can’t guarantee that I’ll be able to change the manner in which I cover technology, because I’m always faced with competing interests between readers, but I’ll always listen to what you have to say and make changes as appropriate. Are you avoiding technology? Let me know why at John@JohnMuellerBooks.com.