I read a ComputerWorld article recently entitled, “So what’s wrong with being tracked by advertisers?” that really makes me uncomfortable. The author describes scenarios whereby advertisers could track your every move—up to and including your bathroom habits. Such complete tracking doesn’t seem doable today, but the author’s arguments really do make such tracking seem like a reality that is about to happen. Of course, the question that comes to my mind immediately is whether the author is sincere in stating that only advertisers should be able to perform tracking at this level. It’s naive to think that governments and others won’t use the same technology to their advantage. For example, consider the crook who tracks your movements and holds you up immediately after you cash a check or obtain some other source of money to maximize their haul.
The article is eye opening because apparently, some companies are already involved in this behavior to some extent. My Tracks seems like an interesting app for your smartphone until you begin thinking about the implications. Any signal sent out by any device is capable of being intercepted by anyone, including that person down the street who makes you feel really uncomfortable. It makes me wonder why anyone in their right mind would install such an app in the first place.
It isn’t just computers either. The rewards card that your supermarket or drugstore issues likely has a Radio Frequency IDentifier (RFID) tag in it that makes it possible to track your precise movements through the store. The fact that RFID is passive technology makes it particularly onerous because you have absolutely no control over its use.
People have to start thinking about securing their privacy in the same way that others think about peering into their every activity. A recent article, “Hacked wireless baby monitor lets pervert spy on and cuss at baby girl” shows just how far other people are willing to go to pry into your life and turn it upside down. You can read about other sorts of appliance-based spying in the article, “Your Home Appliances May be Spying on You.” This sort of activity happens regularly now. Someone may be spying on you right now through your home security system if it contains any wireless elements at all. More importantly, you really do need to consider what you’re giving up by losing your privacy. A recent article entitled, “Noonan: What We Lose if We Give Up Privacy” provides great food for thought on the issue.
I don’t mean this article as a scare tactic. What I want to do is arm you to think about your privacy and security in light of the gadgets that you use. My post, An Unreasonable Expectation of Privacy, received quite a bit of attention and I received more than a few emails about it. Some people felt that I was making up some of the issues I discussed in that article. It truly is hard to believe that things have become so bad, so fast. However, your privacy is in your own hands. If you want to keep a secret, then don’t tell anyone about it. Likewise, if you don’t want someone to know your location, leave your cellphone at home. If you don’t want someone to spy on you, make sure your home security system doesn’t have any outside connections or rely on wireless communication. Yes, the solution to the problem is inconvenient and frustrating, but that’s the only solution you truly have. Let me know your thoughts about tracking at John@JohnMuellerBooks.com.