A Proliferation of Start Menus

I’ve received a number of emails about my Controlling Windows 8 Support Costs post some time ago. That post highlighted a concern that many managers have about the training cost for Windows 8 and brought up the point that the new menu system would slow adoption in the enterprise. I also talked about an article I wrote on ways to reduce training costs entitled, “8 Ways to Reduce User Training Costs for Windows 8“. The email has been interesting because there don’t seem to be many people who are viewing Windows 8 from a middle ground—they either like it quite a bit or really hate everything about it.

I have noted a few things about Windows 8 since its release. All of the advertising I see on television is directed toward the consumer market and you never see the old desktop. The commercials are glitzy and focus on interesting things you can do with Windows 8, but most of these things have nothing to do with business. One commercial shows a cute little girl creating art and then sharing it with her dad later. It’s interesting, but hardly a business use. I have to wonder whether the Microsoft marketing machine has forgotten about business and has decided instead to focus on the consumer market.

So far, the number of people who tell me they can survive without the Start menu is extremely small compared to those who wonder what Microsoft was thinking. The thing is, most of my readers are business users. Obviously, a lot of other people have noticed that business users aren’t happy about the lack of a Start menu because I’m also seeing articles such as the one in InfoWorld entitled, “9 Windows Start menus for Windows 8.” What I’m wondering is how Microsoft researched the whole issue of removing the Start menu.

One of the issues for me is that I need to know how to support my latest book, Windows 8 for Dummies Quick Reference. When I wrote the book, I saw a definite consumer-oriented slant in Windows 8, so I’ve included some material for that need in the book. However, I had originally felt that there would be a lot of business users as well. How are you seeing Windows 8? Has it become much more of a consumer product? Will businesses wait for Windows 9 before upgrading? Will these addons make Windows 8 an option for businesses? Let me know your thoughts at John@JohnMuellerBooks.com.