At one time a developer could create a command line application with the most horrid and undocumented interface possible, and still get people to use it. That’s because the users were other geeks who loved the complexity of working with computer systems. For these users, part of the thrill of using a computer was the fact that it was hard to do. They saw the skill of using a computer as something that almost made them part of a secret society or possibly magicians of a sort. In fact, it was Arthur C. Clarke who stated, “Any sufficiently advanced technology is indistinguishable from magic.” Today, computers are no longer magic—they’re a well-understood commodity, and users are no longer geeks for the most part, they consist of everyone else who would rather view all technology with the same lack of attention as a light switch. In order to garner attention for your application, you must create usable interfaces that generate excitement—something that many developers have a hard time achieving and a topic that is sadly lacking from college courses.
That’s the reason I wrote, “Creating Excitement for Your Next Custom App.” Most developers can create interesting and useful applications that perform specific tasks, but they have a hard time making the application exciting because they can’t view things in the same way that the user does. This article provides simple techniques that you can use to make your next application a lot more exciting to end users. The focus of the article is to help you see things from the same perspective that your users do so that you can better relate to user needs and become a lot more successful in your development efforts with a lot less work.
We live in a world of extremely short attention spans, sound bites, constant stimulation, and people who have no desire to rack their brains thinking about anything. If you want to be a successful developer today, you really do need to generate the kind of attention that attracts users. It doesn’t matter how interesting your application is if no one tries it. In order to gain a following, you must first interest users in working with your application. Once a user sees how useful your application is, he/she will tell others and your application will become a success, but you won’t go anywhere without generating the needed excitement first. Let me know your thoughts about the article and techniques you use to generate excitement at John@JohnMuellerBooks.com.