For many years now (centuries, in fact) professional authors, editors, and production staff have worked hard to provide you, the reader, with high-quality material. It isn’t always error free (see Errors in Writing), but these paid professionals do their best to assure the material you get is of the best possible quality. The Internet has changed all that. Today, anyone can write anything and publish it online. Search engines ensure that people can find the information, and you now have the option of reading information that has never been verified, edited, or checked in any way for accuracy or fitness of purpose. We have traded quality for quantity.
I’ve realized that there was a problem for a long time now. Sales of articles, white papers, books, and other forms of writing have declined for all authors for quite some time because people feel they shouldn’t have to pay for something they can obtain free. It’s true, a bargain is always appealing no matter what that bargain might be. However, there is a hidden price for this free material and I’m also pleased to find that some media sources are trying to open a forum for discussing the costs of free writing. The latest article I’ve read on the topic, “Today’s Internet: All the fake news that’s fit to publish,” discusses the topic in clear terms. I strongly encourage everyone to read it because the article does accurately describe the cost to you, as a reader, of the free information available online.
Before the e-mails start popping up in my inbox, yes, I do have a vested interest in convincing you that buying a book is superior to obtaining the information online. After all, I’ve written 90 books to date and I’m currently engaged in writing book 91. It would be remiss of me not to mention that your purchase does help me pay my mortgage and electrical bill. However, my goal in writing this piece is not to line my pockets—I’m truly interested in helping you obtain the best information possible because you need good information to make good decisions. In fact, look at my past blog posts and you’ll find that the quality of your reading experience has always been my prime consideration. I write books because I enjoy writing and knowing that my writing helps people. There are other ways I could earn a living (such as consulting) that would put far more money in my pocket than writing does.
There is always going to be a certain amount of angst over buying something that you can possibly get free. People often make house and auto repairs themselves or ask Jane down the street to do it for them to avoid paying a professional to perform the task. Likewise, you have the option of using the free online sources of information to avoid paying professional authors to obtain, verify, and write that information for you. The quality of the material you receive will generally reflect the source that you obtain it from. Of course, there are people who do write quality material online and provide it to you free (in many cases, through the support of a vendor or organization). The point is that you need to find an information source you can trust in order to use that information to make decisions or learn new skills.
One additional benefit of relying on a professional author that you don’t obtain with an Internet source is support. Most professional authors will post addenda, answer questions, and provide value-added materials, much as I do in this blog, as part of publisher-supported sites, and through e-mail. When working with an Internet author, questions are often ignored and remain unanswered years after they’re asked. The price you pay for a book or other professionally written material includes support that you probably won’t get from other sources. As with anything in life, you must consider the tradeoffs of the decisions you make.
How do you feel about the quality of information you receive from the Internet? Do you see any benefit at all from buying books written by a professional? As I seek better ways to serve your needs, the answers to these questions are becoming increasingly important to me. Let me know your thoughts on the topic at John@JohnMuellerBooks.com.