I keep reading articles that tell me that e-mail is dead. In fact, there was one today on ComputerWorld that describes a company that is moving from e-mail to social media as an exclusive option. Currently, I don’t use any of the options mentioned in the article and don’t have time (or the inclination) to start using them. Don’t get me wrong, social media probably solves problems for some part of the population, it just hasn’t worked out well for me. I can’t see myself outputting tweets about my daily activities and some of the articled I read about Facebook are just plain scary.
My main problem with most modern communication solutions is that they’re overly intrusive. I was in the bathroom the other day and a guy was engaging in business while sitting on the commode; he just couldn’t be bothered to turn his cellphone off to take care of personal matters. That’s just one of many scenarios I’d prefer to avoid. There is strong evidence to conclude that our society has become preoccupied with communication, to the detriment of all. Just how many people died last year from texting accidents? According to the Washington Post, 28 percent of accidents now occur while people are texting or talking on a cellphone. I’m pretty sure I don’t want to talk with someone that badly.
I have to wonder how well social media will work for business needs. Social media assumes a level of connectivity that I’m simply not willing to allow. E-mail works better because someone can send me a message and I can handle it later; at my convenience. More importantly, I can handle the e-mail at a time when I’m not distracted by something else. In addition, I can provide a thoughtful answer; one that I’ve researched and thought through carefully. E-mail also provides me with a permanent written record that I can reference later when I have questions about the discussion.
There is some evidence to say that social media is actually costing business big dollars. For example, the BBC claims that social media is costing business £1.4bn. Other articles are equally certain that social media can save businesses money. I’d say it would be pretty tough to come up with a precise statement either pro or con when it comes to social media’s cost to business, but I know the personal cost. I tried a few solutions as an experiment and found that I was considerably less productive using them than turning it all off and using e-mail. Of course, that’s me, you may very well find that using social media makes you more productive; each person is different.
Personally, I don’t see e-mail as a dead communication technology. If anything, it’s becoming more important to me as I age and my memory becomes less dependable. As far as I’m concerned, the always connected nature of most social media today simply isn’t a good solution if you want to be productive. So, what’s your take on social media? Let me know at John@JohnMuellerBooks.com.